The Affordable Search Engine Optimization solution may be you ! Making the investment in yourself will be more affordable in the long term than paying someone else to do the search engine optimization. Paying a search engine optimization consultancy will improve your ranking.But what do you learn about SEO that's of benefit ?
Probably very little. Affordable search engine optimization is not black magic although a lot of it's often cloaked in secrecy. The Internet's becoming far more commercial and it's the big boys who want to dominate it. But it shouldn't be just for those with enough money to buy top rankings. The Internet is the place where the little guy could compete in an affordable way with companies 1,000's of times their size. As millions of sites come onto the Internet every month, it becomes harder and harder to ever be found in search engine results. It doesn't matter how good a product, service or information you offer on the Internet, if no one can find it, you're wasting your time & money. Search engine's dominate Internet traffic and around 85% of all traffic on the Internet comes through them. That's why pay-per-click, (PPC) is such good business for the search engine's. For those people who can't get a good ranking, the only other affordable alternative may be to pay for traffic through PPC. PPC is good for quick targeted traffic, but is it affordable ? The minimum bid rates on the dominating PPC services doubled in 2003. There also seems to be a subtle shift in the way some PPC services made suggestions about the amount to bid on keyword's. It frequently costs more than necessary and for the unknowing, it's a quick way to spend lots of money you don't need to. You also have to contend with the more money than sense businesses. Companies who overbid for keyword's just to squeeze out any competition. Or because they're too dumb, can't be bothered or just don't know how to manage their PPC campaigns cost effectively.
The marketers in these big companies don't spend their own money, if they did their choices would be very different. When you're a small business and the owner, manager, it's your own money. The way to compete an affordable way is with more sense than money. The fact is you must invest money, time, or both in any business. If you want affordable search engine optimization you have to invest the time. | 
