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Simple Split Test Increases Web Page Conversion by 698%
Website Sales Revenue by 181%
Increase Conversion Rate and Stop Wasting Traffic Not only does multivariate testing speed up the process to increase landing page conversion by being able to test multiple changes at once, it can also make decisions about what web site conversion elements to stop testing.This means valuable traffic is not wasted on page elements that have proven to be ineffective and it concentrates on web site conversion factors that show themselves to be statistically significant in improving sales online. This further accelerates the time to reach a conclusion about the best improvement factors for increasing online sales. Being able to combine test factors and use Taguchi test methods results in HUGE incremental improvements in landing page conversion rate and therefore will improve online sales without needing tons of traffic to do it. So, not only can you test multiple web site conversion factors in the same time, with the same traffic that it takes to do one standard AB split test, but you can set about improving sales online in a way that people using simple split testing can only ever dream about.
Improve Online Sales and Revenue It is not uncommon to see a landing page online conversion rate improve by 150% to 300% after one multivariate test, which in turn results in increasing online sales.Of course it can depend on how well optimized the landing page design already is. The more room there is for improvement the more likely you will see an increase in web site sales of 300% to 500%. The other significant factor in improving sales online with each test is the skill and experience of the tester. The tester must decide which web site conversion elements to test and more importantly what versions of each element to test. This requires a process of brainstorming where in conjunction with other people ideas are developed for the versions of elements to test. Someone has to create the different headline versions, or different value propositions, or different images and decide where they should be placed on the page for each version to be tested. This requires experience, skill and a lot of preparation and planning if the best increase in conversion rate is to be achieved.
Landing Page Optimization Is Not Guesswork Landing page optimization is not a process you should ever leave to guesswork because the things you think will improve conversion rate very often don’t, or they do on some web pages but not on others.For example you might think that adding a Better Business Bureau logo to a web page would be a sure confidence booster to a buyer and inevitably improve conversion rate, thereby increasing online sales. On one site this proved not to be the case, adding the logo reduced the conversion rate, but was that because of the logo or where it was placed. With out this sort of testing you would never know for sure. We should also not forget that landing page optimization is not just for increasing online sales, as it can be used on any form of web page where you want to improve conversion rate, or put another way, to improve the percentage of people who take one or more actions. So it could be used to improve opt-ins or requests for more information or whatever the action required. It Does Not Matter What Site You Have: An eCommerce site A site selling services A site selling information products (books, ebooks, videos) An affiliate site promoting other merchants products A Google Adsense site A Lead Generation site An Opt-In site to sign up for a free newsletter
It doesn't matter what sort of web site you have, multivariate testing can and will increase conversion rate of just about any web page on any sort of site and increase online sales.
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