Increase Conversion Rate by 300%
and Increase Online Sales with Accelerated Testing

Multivariate testing can improve landing page conversions by 300% in one test by evaluating 10’s of different page elements at the same time

Multivariate testing solves the first major draw back with web site conversion ab split testing - the sheer time it takes to test so many factors. This is a thing of the past with multivariate testing.

Of course in practice one would rarely test more than around 10 web site conversion elements at the same time, since even with multivariate testing it takes longer the more elements that are being tested.

Download the FREE trial test report (PDF, 1.2MB):
Simple Split Test Increases Web Page Conversion by 698%
Website Sales Revenue by 181%

Deciding how long testing will take

If you have a landing page in need of conversion rate improvement how long it takes to test is determined using the landing page optimization calculator

Increase Conversion Rate and Stop Wasting Traffic

This means valuable traffic is not wasted on page elements that have proven to be ineffective and it concentrates on web site conversion factors that show themselves to be statistically significant in improving sales online. This further accelerates the time to reach a conclusion about the best improvement factors for increasing online sales.

Being able to combine test factors and use Taguchi test methods results in HUGE incremental improvements in landing page conversion rate and therefore will improve online sales without needing tons of traffic to do it.

So, not only can you test multiple web site conversion factors in the same time, with the same traffic that it takes to do one standard AB split test, but you can set about improving sales online in a way that people using simple split testing can only ever dream about.

Improve Online Sales and Revenue

Of course it can depend on how well optimized the landing page design already is. The more room there is for improvement the more likely you will see an increase in web site sales of 300% to 500%.

The other significant factor in improving sales online with each test is the skill and experience of the tester. The tester must decide which web site conversion elements to test and more importantly what versions of each element to test.

This requires a process of brainstorming where in conjunction with other people ideas are developed for the versions of elements to test.

Someone has to create the different headline versions, or different value propositions, or different images and decide where they should be placed on the page for each version to be tested.

This requires experience, skill and a lot of preparation and planning if the best increase in conversion rate is to be achieved.

Landing Page Optimization Is Not Guesswork

For example you might think that adding a Better Business Bureau logo to a web page would be a sure confidence booster to a buyer and inevitably improve conversion rate, thereby increasing online sales.

On one site this proved not to be the case, adding the logo reduced the conversion rate, but was that because of the logo or where it was placed. With out this sort of testing you would never know for sure.

We should also not forget that landing page optimization is not just for increasing online sales, as it can be used on any form of web page where you want to improve conversion rate, or put another way, to improve the percentage of people who take one or more actions.

So it could be used to improve opt-ins or requests for more information or whatever the action required.

It Does Not Matter What Site You Have:

•  An eCommerce site

•  A site selling services

•  A site selling information products (books, ebooks, videos)

•  An affiliate site promoting other merchants products

•  A Google Adsense site

•  A Lead Generation site

•  An Opt-In site to sign up for a free newsletter

It doesn’t matter what sort of web site you have, multivariate testing can and will increase conversion rate of just about any web page on any sort of site and increase online sales.