Most seo tactics focus on increasing the number of targeted visitors to a web page with the purpose of increasing subscribers, enquirers or sales. However, it is frequently more cost effective to consider conversion rate optimization. This is a process by which an increase in visitors is not required to achieve more subscribers, more enquiries or more sales.
Let us suppose a web site owner wants to double the sales from a particular web page. To do that using just search engine optimization would require the visitors to that page to also double in number. To illustrate this lets put some simple numbers into this scenario. If we assume the sales page gets 5,000 visitors, to double the number of sales on the same web page would require twice the visitors, or 10,000. How easy is it to double visitors to 10,000 using seo tactics ? Well, if you have any experience with seo you will know that this is likely to involve a lot of work and take quite a long time.
To double sales using conversion rate optimization does not require more visitors but to convert more of the same existing visitors to buyers. In fact to double the sales from the same web page would require us to double the conversion rate. To illustrate this lets assume the sales page with 5,000 visitors results in 25 sales, that's a conversion rate of 0.5%. This means for every 200 visitors we get 1 sale. To double sales to 50 would require doubling the conversion rate to 1%. This means for every 100 visitors we get 1 sale. How easy is it to double the conversion rate from 0.5% to 1% ? Well, like seo, it can involve a lot of work and take quite a long time, but the difference is the outcome is more certain, the cost is more predictable and it often pays for itself within 12 months.
Want to know if conversion rate optimization is a better option ?Request a FREE conversion rate optimization audit by filling in the form. Because seo consulting takes up a lot of time, we only do a few of these free audits each week. Your audit request will be placed in a queue and we will let you know by email when you can expect your report. We must also limit these evaluations to ONE audit per website owner.
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