Some people would argue this to be true if you're not in the Top 10 search results. They would have a point, since almost 60% of traffic goes to those web pages that are in the top 10 listings.
Your Three Choices
There are more than 100 factors that determine the ranking of any web page in a search engine's results. Keyword discovery and choosing keywords for a web page is the most fundamental and most important part on the road to achieving good search engine rankings. And yet keyword discovery and selection is the thing that most web site owners get so wrong, and why so many web sites that expect to get search engine traffic, fail at the first hurdle. There's a lot more to keyword discovery than using a free tool to find high search terms on Overture. I have been doing keyword discovery professionally for more than 3 years and over that time I have frequently tried to offer training and advice to other webmasters on how to do it effectively. It's one of those things that's easy to say... you need to do keyword research, but not so easy to do, or make the right keyword choices. With keyword discovery you have three choices, either learn to do it properly yourself, pay someone else to do it properly, or don't do it at all and forget about getting any free search engine traffic.
Keyword Discovery
If you're not getting the search engine traffic you expected from your choice of keywords, then you probably chose the wrong keywords. It's better to get a few visitors to a web page with a low search, low competitive keyword than to get no visitors from a highly searched, highly competitive keyword. If you're wondering what on earth that last sentence means, the chances are you need some help in understanding how to select keywords. Keyword discovery is about finding keywords, or to be more precise keyphrases. Keyphrases should be relevant to the content of your web page, have low enough competition for you to achieve a good enough search engine ranking and have enough searches done on them to make all the effort worthwhile. Keyword Discovery will analyze your existing web site or proposed web business and provide you with 200 to 500 search phrases from which to choose keyphrases that will bring targeted traffic to your web site. Click to  Download sample Keyword Discovery Report (0.5MB)
Selection Advice
Having a list of 500 search terms is of little use unless you know how and why to choose the most suitable keyphrases for your website. That's why the Selection Advice is designed to help you choose the optimum keyphrases for your web pages. It takes into account the competition from other web sites and the current design and ranking of your existing web site. Why does competition from other web sites matter ?
If you don't consider the level of competition from sites already using your chosen keywords and phrases, you could be targeting search terms that you have no chance of getting any immediate traffic from. Why does the current design of my website matter ?
If you have an existing web site how its designed or what has been used to create it can have a big impact on your ability to rank well with the search engines. Many website creation tools like Frontpage or Oscommerce can produce nice looking websites, but ones which regrettably are NOT search engine friendly. The keyword discovery and selection advice you receive will also take this into account. Why does my sites existing ranking matter ?
First let me say that when I refer to ranking, I'm not talking about Page Rank, the factor used by Google to measure the importance of a page. Page Rank has no significant bearing on whether a page will get into the top 10 search results for your chosen keyphrase. The ranking I refer to is the position your pages hold now in the Search Results for the keywords and phrases you want to target. It's a measure of how much work is required to get your pages into the top 30 or top 10 search results. Current ranking is taken into account in your selection advice.
What You Need to do Next
Click on the Discover Your Keywords button below and you'll be taken to a page to complete a form with your name and email address and then taken to PayPal's Secure Server to make a one time payment of $99. Once your payment is complete you will be taken to a form and asked to supply some details about your web business to enable the keyword discovery process to begin. Using the information you submit your web site (if existing) and the target market for your web business will be factored into your keyword discovery. The result will be a report which takes into account the 3 key factors of Selection Advice (listed above) to provide you with a list of keywords and phrases. 
Keyword Discovery will provide you with keywords and phrases that will form the core foundation upon which you build your website and web business, to get targeted traffic from the search engines. | 
