Keyword Generator & Analyzer -
How well do they perform ? - Part 1

The keyword analyzer & generator, Adword Analyzer - Is one enough ?

The keyword generator & analyzer, Niche Finder - Using it

The keyword analyzers are in NO ORDER OF PREFERENCE: Wordtracker, Adword Analyzer and Niche Finder. The analysis is based on randomly selected keyword phrases (see footnote) for each keyword analyzer.

Wordtracker

A direct query to the search engine's the crawlers get data from gave a maximum of 415 pages.

It raises the question, with so many web pages using the phrase did no one use "child wooden toy" in the past two months to find them ?

Perhaps that's possible, but if so, it hadn't yet appeared in the Wordtracker database. If no one uses the search term, a lot of web sites are wasting their efforts in using the keyword phrase.

Of the 94 relevant keyword phrases suggested by Wordtracker for "child toy", 86 produced search results, the remaining 8 gave zero searches in the past 8 weeks.

Using the 96 different keyword phrases found by Adword Analyzer input to Wordtracker produced a zero return for queries on all terms.

Using the 29 different keyword phrases found by Niche Finder in Wordtracker produced search results on 4 keyword phrases over the past month.

If Wordtracker produces zero queries on a keyword phrase in its database a competitive search on any of its global engine's, like MSN or Google will also return a zero result.

In other words the only thing the Wordtracker data tells you is how many competing pages exist on that particular global engine.

When it does a query on a search engine like MSN or Google or any of its others, it assumes the same number of searches occur on each as it got from its own database, in this case zero.

Take the following examples on the keyword phrase "wooden toys" it returned a count of 657, on "handmade wooden toys" it gave 24 and on "quality wooden toys" a total of 21.

When a competitive query is done on any engine, say for example MSN or Google, Wordtracker assumes a count of 657, 24, and 21 for these keyword's on both engine's and on any other global search engine's chosen for the query.

In reality Wordtracker doesn't know how many searches occurred on MSN or Google on a keyword or phrase, there could be many more, or less than its own data estimate suggests.

It means when it calculates its keyword Effectiveness Index or KEI based on the number of searches and competing pages the only variable that changes from one engine to another is the number of competing pages.In the example from Google it shows 657 counts with 2,370,000 competing.

For MSN it shows 657 counts with 387,914 pages.

The KEI is calculated as = counts² divided by competing pages which on Google is ( 657² )÷2,370,000 or 0.182 which is what the results from Wordtracker returns.

The KEI for MSN for my example is ( 657² )÷387,914 or 1.1127 and Wordtracker returns the result rounded up to 1.113.

In Wordtracker's frequently asked questions section it refers to the KEI as being the 24Hour result (number of times a keyword has appeared in the data) with the number of competing web pages.

Although Wordtracker returns a figure for a 24 hour period in its competitive search query to say MSN or Google it does change for each search engine.

This figure is NOT being used to calculate the KEI.

It uses the count from its own database that does not change with each of its search engine results.

In other words the KEI only changes as a result of the number of competing pages, not as a result of the number of searches on each search engine.

It can be confusing, perhaps even misleading and something you should be aware of.

Footnote: The choice of the keyword phrase was not entirely random in the sense that I wanted it to be a popular search term. But it was not chosen so as to produce this type of result.

Similar results were found on much larger numbers of keyword's.

This review of Keyword Generators & Analyzers continues at:

Keyword generators & analyzers - how well do they perform ? - Part 2