Once run, Niche Finder displays a very basic interface. An options menu allows changes to the number of "key phrases" to search (1 to 500) & adjustments to the relevancy filter.The number of keyword's per phrase (1 to 3), other network access settings like retries, delay between attempts & timeout may also be set. Its also possible to change the csv output format between Excel 2002, Older versions and No output. Of course niche finder runs fine with just the default settings.
Once you type in your keyword's or search topic, just click on the Go button and wait for the results to start appearing in the display window. As the raw results display you see the URL ( the 'http://www.domainname' ) of the sites it's getting the data from and the number of keyword and phrases its found at each site. Looking at these raw results can be useful as you often find sites to visit that help with your marketing analysis of competitors, or to get further ideas. I've found many other useful sites this way. Once the query has completed, a browser page displays showing five sets of tabled results. keyword phrases by Relevance, by Potential, by Demand to Supply and then separate results for Supply and Demand. The same five tables are also shown, but sorted in a descending order. Demand means the number of searches on Overture in the past month. Supply means the number of other web pages/sites using the same keyword phrase. Relevance is a figure from 100 to 0 to indicate how close the keyword phrase is to the original query. Potential is a ranking index like the Wordtracker Key Effectiveness Index - KEI or the Adword Analyzer R/S Ratio. In mathematical terms the Potential ranking is closer to Wordtracker's KEI index. Niche Finder searches web sites in the keyword quotes mode only and this can't be changed. This means it only returns the number of sites with the keyword phrase it has found and not all the &/or variations. It's the equivalent to Adword Analyzer with the quotes box feature ticked. The Demand to Supply table's probably the most useful. It also contains all the other data for Relevance and Potential. The results automatically save to a csv file. The file's not a normal comma delimited file but delimited by a semicolon. Opening the csv file from Niche Finder into Excel, the data is in one column, each field separated by a semicolon. Click on the top bar of the A column to highlight and select all data in column A. Select the Data menu then Text to Columns and it's a 3 step conversion. Step 1 chose delimited, Step 2 in delimiters select semi-colon, step 3 select the destination cell you want the first row and column of data to start. Then click finish and the data's converted to a normal spreadsheet.
Using the example web page keyword phrase "child toy", Niche Finder provided another 28 ( 12.6% ) relevant keyword phrase variations not found by either Wordtracker, Google or Adword Analyzer. Is one Keyword Analyzer enough - the finale:Which keyword analyzer, Wordtracker, Adword Analyzer, NicheFinder ?
Keyword generator & analyzer, how well do they perform ? - Part 1 I explain why you'll get different results, apply some corrections and see if one keyword analyzer is enough. The conclusions will impact the way you should think about using these keyword generator & analyzer tools. | 
