By not using the PPC, it costs nothing to maintain the account and gives you access to the google keyword generator tool for keyword research. Google keyword generator - What it can do for you - It produces keyword phrases you'd not thought of.
- It predicts phrase popularity by the traffic they generate.
- It provides how popular keyword phrases are with advertisers.
- It shows what competition exists for words by direct searching.
- It helps decide about keyword bidding on its PPC Engines.
- It does research in multiple languages & many countries
Google keyword generator - What it can't do for you - It doesn't decide what keyword phrases you should use.
- It can't tell how many visitors will find a page using the keyword's.
- It does not provide you with all your keyword's.
- A keyword phrase not found could still be in use elsewhere.
Using the google keyword generator, words may be researched in anyone of over 30 languages and a very large range of different countries. As an example keyword phrase "child wooden toy," the google keyword generator tool produced 97 suggestions, with only 4 of them the same as the 300 produced by Wordtracker. In this example it's added another 93 possible other keyword's & phrases to research. Most will probably not be relevant, but it could provide the one or two you'd not thought of which is what you want. For the keyword phrase "child toy" the google keyword generator added another 4 variations (1.8%) not found by Wordtracker, Adword Analyzer or Niche Finder. Of course it also does research on keyword Bidding as this is Google's PPC engine. It gives an indication of the level of competition on keyword's based on prices being bid to advertise on them. It also shows the position to be achieved with an advert on the Google results page. To understand this needs some knowledge of how the Google PPC operates. Google places a maximum of 8 adverts on each results page for a particular keyword or phrase. A lot of bidders on the keyword's or phrase and the price of the number 1 position is higher. By changing your bid amount, the position you get on a page, shows how much advertisers pay for a position and therefore how important it is to them. You may also go to the main Google engine to query on keyword's. You'll then see how many results Google returns with how many adverts appear on the right side of the page. Plenty of adverts means a lot of interest. Google Adword's also gives an estimate of the level of traffic per day it sees on your chosen keyword's. You may also set up options on an account to get traffic estimates from just Google or to include its content network, basically its partner networks. You'll often find greater traffic estimates from it's partner networks than directly from Google.
An exact phrase query for 'child wooden toy' on Google.com across the web produced 502 results with 3 adverts. The same query on Google.co.uk produced 512 results & 21 adverts. If you're specifically targeting particular countries or languages with your web site Google provides some very useful tools through its PPC Adword's and through direct searching on the various country specific Google engine's. Keyword generators and keyword analyzers - summing up :Which keyword analyzer, Wordtracker, Adword Analyzer, NicheFinder ?
A keyword generator & analyzer - Which ones to use I sum up the findings from each of these keyword generator & analyzer tools reaching conclusions that impact the way you should think about using them. You may also want to take a look at : Keyword Discovery
A precise process for finding the right keywords to get you Search Engine (SE) traffic from targeted visitors interested in what you have to offer. More details can be found at :
Keyword Discovery - Maximize Traffic to Your Web Site | 
