Why four tools - isn't there just
One keyword generator that does everything? Well, I wish I could say yes, but the tools I use regularly, all do slightly different jobs and they all add different value to the task. Some act only as a keyword generator, others include a keyword analyzer & keyword bidding if you're looking at PPC (Pay-Per-Click). But they all function as a keyword generator in some way or another. The keyword generator tools I use are: Wordtracker, Adword Analyzer, Niche Finder and Google.
1. Keyword Phrases - Finding the best - It's crucial to choose specific relevant keyword phrases. Choose generic keyword phrases and you're lost in hundreds of thousands, or millions, of search engine results.
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- Focus too narrow or choose the wrong keyword's and nobody will enter your query term in a search engine. So it will not matter you're number 1 in the results for your chosen keyword's.
2. Keyword Phrases - How much competition ? - To give some idea of the scale of the Internet, Google, the largest search engine uses over 55,000 web servers. It quotes an average of 200 million queries by users per day and 4,285 million web pages indexed in its databases.
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- The number of web pages using some keyword's frequently runs into several millions. With this level of competing pages your chances of getting into the top 30 with a new site or page are slightly better than your chance of winning the national lottery.
3. Keyword Phrases - How popular ? - Using a keyword generator & keyword analyzer is absolutely crucial to finding the relevant niche keyword phrases with high popularity (searches) but lower competing pages that still get ample traffic to serve your needs.
4. Keword Phrases - The right amount - This might not seem like something to bother about, but what if you're finding less than half of the relevant keyword phrases by using only one keyword generator.
It means some of the best keyword's are in the half you never see.
It's the reason why I use the four keyword generator tools - Wordtracker, Google, Adword Analyzer and Niche Finder. -
- The first two are online services, the last two, software programs. The amount of keyword phrase research you should expect to do for a typical web site when starting out, will take at least a week, assuming that's all you do.
So reckon on anywhere between 1 week to a month if you're doing other things in between. -
- Also take note that many engine's maintain different databases in different countries. The results depend on which country database gets queried. This becomes relevant when you're using some of these tools.
5. Keyword Phrases - Which to use - Whilst a keyword generator will do a lot of the hard work, you still need to exercise your own judgment when it comes to the final analysis - deciding which keyword phrases to use.
There's more to a web site optimized design than just selecting good relevant keyword's and it doesn't matter how good a search engine optimizer becomes he/she can't work miracles. Anyone that promises top search engine placement for a new site with high competition keyword's is promising a dream. Following the right steps and choosing relevant niche keyword's is only part of the search engine optimization process. Part 2 of this article can be found at:
A keyword generator - Is One Enough ? - Part 2 | 
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