Not heard of Overture ? They have a global network of Web Portals, Internet Service Providers (ISP's) and high traffic destination sites.Overture have a large Pay-Per-Click network and are now owned by Yahoo under the name Yahoo Search Marketing.
Keyword Relevancy
- selecting relevant words will be wrong without analysis The keyword relevancy phrase "chílds wooden tóys" although it's relevant, selecting it would produce zero traffic, at least from Overture's US network. However if based on the analysis I chose "chíld wooden tóy" or "chíld wood tóy" we've the possibility to get some visitor traffic to the example web page. It of course ignores any competition there might be from other sites with the same keyword relevancy. You may also be asking, well how's the analysis done? Right now I'd just like to stick with the results. I should also add "chílds safe tóys" gave zero results as did "chílds safe tóys" however "safe tóy for chíld" returned 46 searches. So, selecting these keyword relevancy phrases based on the analysis, we could get some traffic, but it's not likely to be very much. On "chílds tóy" we get 94 searches but for "chíld tóy" 32,351 searches. What a difference just one letter can make to keyword relevancy. You can never afford to assume what people will chose when selecting words for a search query. You will be wrong more often than right. It's crucial to your success to do the analysis on words people are selecting, relevant to the site.
Does keyword relevancy matter ? - I just want high traffic words What about if we try the keyword phrase "adult tóy," it has 121,293 searches, even better. In selecting the phrase does it have keyword relevancy ?No it's not relevent, but should we care, if it gets more traffic ? Well in times past it might be true, but search engine's got a lot smarter and they don't just rely upon keyword relevancy to tell them what the web pagé s really about. Not only that, what's the point in getting visitors to a web page looking for an "adult toy" when this example pagé s about a "chíld toy". It would seem the choice in selecting keyword relevancy in this example might be "chíld tóy" for the phrase gets the most relevant searches. But what I've not said yet, this keyword phrase also has 2.5 million other pages using the same phrase. So the competition's very high and therefore the chances of getting some of the search traffic could be very low, without a lot of time and effort trying to get it. The more specific you can be in selecting keyword relevancy the better chance of getting targeted traffic to your page. It may be traffic that's lower in volume but its keyword relevancy is higher because it's highly targeted. If the web pagé s about wooden toy's for children, selecting the keyword phrase "chíld wooden tóy" has more keyword relevancy, because it relates to the site and what targeted visitors want to find.
Keyword relevancy - selecting the right keywords So the clear message here: - Make sure keyword relevancy matches what the page is about.
- Don't use phrases with little or no keyword relevancy just to try to get traffic. It's not traffic you want, but targeted traffic.
- Don't try to fool the search engine's, even if you succeed, it's likely to be a short lived success. As the engine's get more advanced they will find you out.
- Do analysis on keyword relevancy phrases, remember relevancy = targeted traffic = success.
In the section keyword generator I look more closely at the tools you can use for keyword relevancy as part of your own analysis.You may also want to take a look at : Keyword Discovery
A precise process for finding the right keywords to get you Search Engine (SE) traffic from targeted visitors interested in what you have to offer. More details are at : Keyword Discovery - Maximize Traffic to Your Web Site To find profitable keywords you can also use Rapid Keywords | 
