Improving Web Site Conversion -
Testing Leads to Increasing Online Sales

Running split tests on a landing page design will tell you with certainty what changes improve conversion rate and increase online sales

Improve Conversion Rate from 2% to 3% - Improve Online Sales by 50%

Download the FREE trial test report (PDF, 1.2MB):
Simple Split Test Increases Web Page Conversion by 698%
Website Sales Revenue by 181%

Repeating the Web Site Conversion Test

Once you have finished the first A B split test you can start another one by making your improved headline page the control (version 1) and creating a new headline for version 2 and repeating the test.

If the results of this test continue to improve conversion rate you repeat the process until you get no more increase in conversion rate. If the results show the conversion rate gets worse you keep testing until you are satisfied you have a good enough improvement.

Since with standard AB split testing you can only change one web site conversion element on the page at a time, I hope you can see by now how time consuming the process can be. In this example it took one month to test one web site conversion element.

The other problem in addition to how long it takes is how much it costs, in your time and in getting enough traffic to your landing page design.

You see for the results to be regarded as statistically significant (arriving at the correct conclusion) you must have enough actions take place and have enough of a difference in the number of actions between each version.

If you recall, an action is anything that you want the visitor to do once they reach your landing page design. This could be to place an order, opt-in to your mailing list, download a free report or software, or click on an Ad.

This can require you to get a lot of traffic to a landing page design before you can be sure the results are valid.

Do you have a high traffic site with tens of thousands of visitors each day ?

If not, then it will take several years before you can finish testing all the important web site conversion elements using AB split testing.

Not all Split Tests lead to Increasing Online Sales

It is quite common to find that 50% of all AB split tests will fail to improve conversion rate. In addition only around 20% of all split tests conducted produce large improvements in web site conversion or lead to increasing online sales.

This means, if you conducted 1 test every month to improve conversion rate and 12 tests in a year, you can only expect 2 to 3 of those tests on average, to produce any significant improvement in web site conversion rate.