Links between pages on your website and links to and from other pages off your website are 3 factors that play and increasingly important role in ranking with the major search engines. While you generally can't control the links to your website, you can control the links ON your website and OFF your website to other web sites. That means you have control over 2 out of 3 factors in the optimization of your site's linking. Link optimization is about ensuring your site links give the search engines the right message about your web pages and website. Here are 7 guidelines for optimizing links: 1. Use plain text links not image links wherever possible
2. Include keywords in the link URL ex. link-optimization.htm
3. Include keywords in the link text
4. Have the most links to the most important web pages
5. Have the least links to the least important pages
6. Make use of special links and the "no-follow" tag
7. Link together pages with a similar theme Do you know how well your website conforms to these guidelines ? No ! Then request our free link evaluation by completing the form below.
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