Pay Per Click Optimization Tool

As part of any pay per click optimization first check with this online pay per click tool that a campaign is going to be profitable before you run it

So, You Might Be Wondering

The answer could well be they don’t know how and the maths and fundamentals of business accounting are just not their thing. This pay per click tool does the maths for you based on well established business accounting principles regarding sales turnover, cost of sales and profit margin.

Before you think about ppc optimization with better Ad copy or worry about your pay per click account management or controlling your pay per click bids you should run some numbers through this pay per click tool.

PPC Optimization Tool Tells You the Maximum You Should Bid

1. The number of free visitors per day to the ppc campaign landing page from organic free search engine traffic. This is the traffic you get to the landing page (not the website) without ppc. You should be able to get this from your hosting web stats traffic logs.

2. The number of ppc visitors that you expect to send to the landing page per day, when they click on your ppc Ads. This is the estimated number of click throughs for the keyword phrase you expect to bid on. You can usually get this from the pay per click search engine as part of your account management.

3. The cost of the product being sold. This is the unit cost or cost per single product. If you are buying a tangible product and selling it for a profit then this would be the price you paid for the product.
   
   If the product is your own then it’s what it cost you to make. If the product is downloadable like an ebook or software then the cost is what it cost you to make or acquire spread over the number you expect to sell.
   
   For example, if you bought resell rights to a product for $47 and expect to sell 10 of them, then the figure you would use is $4.70. If you had the product created and spent $1000 expecting to sell at least 100 during your ppc campaign then you would use $1,000/100 or $10 as the cost of the product.

4. The cost of sales per day is basically what it costs you per day to run your web site. This should include hosting fees, admin costs, heating, lighting and office expenses and what you pay yourself for the time you spend etc. Do NOT include the expected costs of your ppc campaign.
   
   If you have several websites you could divide your total costs equally by the number of sites your run. If you spend more time and expenses on some sites more than others then split the cost to each site in any proportion you think is appropriate, even if it’s a guesstimate.

5. The product profit margin is simple the percentage profit you want to make on the product you are selling.

6. The product selling price is what you are selling the product for on the ppc landing page.

7. The conversion rate of the web landing page being used for the ppc campaign. This is the percentage of visitors who having visited the landing page go on to buy the product.
   
   If the page is new and untested then you can assume a conversion rate of 1% or less. A 1% conversion rate means for every 100 visitors who see the landing page, one of them buys the product.
   
   This might seem like a low percentage but this is typical for un-optimized sales pages. If you are an experienced copy writer then you may want to choose a higher figure based on your experience.
   
   If you have previously done some split-testing and optimization of the landing page then you can use your own test figure.