Here's an example. The No.1 placement for the keyword phrase, "search engine placement optimization", was analyzed by the SEO software for one search engine.Most sites having a top placement for these types of keyword's like, search engine optimization - search engine placement, search engine ranking etc, are in the business of selling optimization services. So it's reasonable to expect they know what they're talking about and have optimized their own pages to achieve good rankings based on their own SEO knowledge and experience. For this No 1 page SEO gave 11 Suggestions, 6 Warnings and a number of miscellaneous Tips. Of all these recommendations the main ones relate to not having all the keyword's of this phrase in header tags, in the body text, Alt tags, links or link text. Also having 21% more words in the body content than recommended. The page scored 0% for keyword density of this phrase in the body text. This assumes of course the page has undergone search engine optimization - search engine placement for the exact keyword phrase match by which it was found on the search engine. This may not be true, search engine's are strange creatures.
Let's try the keyword phrase " search engine optimization " without the placement and run it through SEO. The warnings and suggestions are now the page has a keyword density score in the body text, but a low one of 0.62%. It has these keyword's in the link text at 2% and in the header, but now missing in the Title. Viewing this page in our HTML editor the exact keyword phrase in the title is " search engine placement optimization ". So the exact phrase " search engine optimization " is not found because all words do not exist together, as they must, for an exact phrase match. If this No 1 page is assessed for keyword density using the Grkda software the highest density keyword's are search engine ranking. The keyword's search engine optimization - search engine placement do not have anywhere enough weight to count. So the fact that the search engine puts this as a No 1 page for the exact match phrase " search engine placement optimization " has nothing to do with low keyword density on two of the keyword's. Perhaps it was the best match find, but I found a better one at No 20. The only keyword's that posn 1 dominates over all the others in all the important areas is on " search engine ". It could mean with the right tools the other sites could have better search engine optimization - search engine placement with this search engine for the exact match phrase I queried. Search engine optimization - search engine placement using the SEO software - Conclusions The Search Engine Optimizer ( SEO ) software is a useful tool for analyzing web pages and making recommendations to improve search engine optimization - search engine placement. Like all such search engine optimization - search engine placement tools, following its suggestions will not guarantee higher placement, just improve your chances of getting one. It's also been shown, there is more to achieving a No 1 placement than this software or any other I have experienced will tell you. Let's face it, if it was that easy we'd all be doing it. The search engine's are not perfect either in their analysis. They can be fooled or tricked using certain techniques. For details on this Search Engine Optimizer software And to download a copy go to: SEO from GR Software |