The updates keep its knowledge database current with search engine ranking changes and seo optimization advice.After the first year the knowledge base costs $99 per year to continue receiving updates. Firstplace Software, producers of Web Position Gold 2 were recently bought by Web Trends providers of web statistics & analytic products. It's to early to say how it will affect these position tools.
This position tools more extensive than any other analyzer & position tools so far reviewed. It includes page generation, a search engine ranks checker, site submitter, an FTP upload facility a traffic analyzer and a scheduler to automate certain tasks. When setting up the position tools you must supply a domain name to use it on. For the standard version, this is part of the licensing. You're only allowed 5 domains at any one time and only 5 deletions or changes. You can't keep cycling new domains through this position tool . The position tools set up to run what it calls 'Missions,' effectively different seo optimization projects. Any number of these can be created, saved and then returned to at a later time for further use. Probably one of the first places to start using these position tools is the Page Critic or the Reporter. The Reporter checks the ranking of existing pages on different search engine's for keyword phrases you want to be found under. From knowing the ranking of pages on different search engine's you can decide what pages need seo optimization and on which search engine.
The Page Critic allows analysis of pages on a site, or stored on your hard drive, against entered keyword's & phrases. It can check for compliance against 29 global search engine's and 74 regional search engine's, but only one at a time. Like all position tools you need to decide what search engine to check the pages against, as they all have slightly different seo optimization requirements. It's also possible to compare your pages against one already ranking well. Once the page critic is run it provides a very detailed report with references, suggestions, a summary report as well as the top average ranking scores on the search engine selected. For each element it analyzes how your page results compare with the average top pages. It's the page critic report that provides the core of the seo optimization suggestions to improve the positioning of selected pages with any chosen search engine. If you don't have a separate FTP program to manage file transfers to your web host, then this position tool has the Upload Manager that enables uploading of pages to your site. Optimized pages may need to be resubmitted or submitted for the first time to particular search engine's. The Submitter feature provides this by guiding you through the different rules and requirements to submit to all the major search engine's & directories. Traffic to your pages can be tracked by using the services of HitsLink, available through the Traffic Analyzer option. The service is free to try for 30 days but you must pay to continue to use it after that. The cost varies according to the number of page views per month. For the standard non-ecommerce service and 1,001 to 25,000 pages viewed per month the tracking fee is $19.95 per month.
The Page Generator creates pages using a default template or one you supply. The page is based on information supplied for titles, headings, keyword's, body text and when generated includes meta tags etc. The page is generated based on the requirements of the search engine selected. In the very early learning stages when creating very simple layouts it might be a feature you want to use initially. The final feature of these position tools is the Scheduler that enables you to set up and run the Reporter or Submitter on defined dates & times to run them automatically. Next using search engine position tools for seo optimization :Search engine positioning tool
- search engine ranks using Web Position Gold 2 | 
