It might also have another page about the "Climate and the Environment." Each page has a specific focus as to what it's about. A search engine optimizer uses a web site layout plan to decide - What each web page will be about.
- What relevant keyword phrases might be in each web page layout.
- Do the web pages link together to give the site a consistent theme.
Diagram drawing software as part of the planning process. In the past I've used a program called Visio retailing at around $200 (standard version). Other choices, iGrafx Flowcharter, similarly priced, or Smart Draw $69 (standard version), or $129 for the professional version. One advantage of SmartDraw over Visio on web site layout work , it's easier for the beginner to use than Visio. It also has a symbol library especially designed to do web site layout. Unfortunately you only get the web layout symbols by choosing them with the professional version. The professional version has advanced import & export, freeform drawing to make your own symbols, and integrated support with MS Office. Of course having the web layout symbols is not essential, you can get by with the symbols in the standard version. Download a trial from www.smartdraw.com to try out any of 3 versions. In Microsoft Word its possible to add hyperlinks from the 'Insert' tool bar then selecting Hyperlink to a file. Each page layouts would need saving as a separate file. This means each page of your planned web site's created, then linked by a hyperlink, as in a real web site. By clicking on a link you go straight to that page. On a web site layout with more than just a few pages, it's much easier to keep track of what each layout is about and how they link together by doing this type of plan. The web site layout on this site On this web site I used SmartDraw, MS Word & MS Excel at the planning stage. Phrases I researched using the four keyword generators & three keyword analyzers described in the keyword generator section.The data's transferred to MS Excel and phrases allocated within Excel to planned web pages based on the content of each layout. In Excel various calculated ratios, like search results, number of competing web site pages, potential ratios etc, compare the keyword phrases and sorts them into groups to be color coded. The color coding makes it easier to visually recognize the importance of keyword phrases when it comes to doing the web site layout in SmartDraw. The web layout symbols of SmartDraw represent the index page, the main content pages & sub pages. Linked together they show links a search engine will follow and links for human visitors. Hyperlinks created from these symbols in SmartDraw connect to the content pages written in MS Word. By clicking on any hyperlinked symbol within SmartDraw it goes instantly to the actual content being worked on within Word. You may also want to take a look at : Keyword Discovery
A precise process for finding the right keywords to get you Search Engine (SE) traffic from targeted visitors interested in what you have to offer. More details can be found at :
Keyword Discovery - Maximize Traffic to Your Web Site Beating the Competition
Competitor Analysis is a process that will tell you what optimization you need to do on your website in order to get into the Top 10 search results for your targeted keyword phrases. More details can be found at :
Competitor Analysis - Beating the Competition Web site layout for SEO continues at:Web site layout for the search engine optimizer - Part 2 | 
