It may seem obvious to say it, but people and search engines are the most important visitors to your web site. However, what may not seem so obvious is that each of them visit your web site for entirely different reasons. For a website to be successful it must cater to both people and search engines, giving each what it is they are looking for. People are generally looking for information, for content and sometimes to make a purchase. Search engines while interested in your content are not interested in your information, or to make a purchase. But they are interested in a lot more things than most people, in fact over 200 different things. By looking at your web site the way your most important visitors do, it is possible to improve visitor retention and search engine friendliness. Making the right changes to a web site can also lead to better indexing by the search engines and more sales or opt-in subscribers. For a Free website visitor evaluation on your website and a web page of your choosing, fill out the form below. For your free report you may choose 2 areas of interest from the "People" section and up to 2 aspects from the "Search Engines" section. Full reports covering all aspects in both sections are also available. |